The Mascara Series: Points System and MUFE Smoky Extravagant

Hi, Guys! (Well, you know, “guys”: meaning slang for mostly gals haha)

I’m starting a series of mascara reviews, and I wanted to do a post sharing my points system. I did a video recently, asking you guys what is important to you when it comes to mascaras–and you guys gave me some REALLY good suggestions. Thank you so much! I decided on a 100 point system to base my reviews on, with each category ranging from 5 to 10 points–with categories for everything from the packaging to the pigmentation to how easy it is to get it off at the end of the day.

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“The List”

So, here are the categories and the points I assigned to each one:

1. Price/How easy is it to get our hands on this mascara?  0-10 possible points

2. Packaging/Brush: 0-10 possible points

3. Formula/Bonus Features/Claims made by the company about this mascara: 0-5 possible points

4. Color Pigmentation/Variety of Colors Offered: 0-5 possible points

5. Application/Ease of Use/Gets into Base of Lashes: 0-10 possible points

6. Smudging/Transfer/Wear/Clumpiness/Spiderlash (good or bad)/Irritates Eyes: 0-10 possible points

7. Separation: 0-10 possible points

8. Volumizing: 0-10 possible points

9. Lengthening: 0-10 possible points

10. Curling/Holds a Curl: 0-10 possible points

11. Easy to Get Off (at the end of the day): 0-10 possible points

All of these add up (of course) to a total of 100 points. So, from there I came up with a grading system from A-F

A+= 100 – 91 points

A= 90 – 80 points

B= 79 – 70 points

C= 69 – 60 points

D= 59 – 50 points

F= 49 – 0 points

I think it’s pretty fair–there’s no way that a mascara is going to get below 50 points! No “F’s” in this bunch (I hope!) But yeah, I wanted to start with that. Now, let’s get to the fun part!!! The first mascara I reviewed for this series was the Smoky Extravagant Mascara from Make Up Forever

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Wow, I look REALLY greasy here!

Smoky Extravagant Mascara (Make Up Forever)

1. Price/Ease of Purchase: 6/10

2. Packaging/Wand: 7/10

3. Formula/Claims/Bonus Features/Serums: 4/5

4. Color Pigmentation & Variety: 4/5

5. Application/Easy to Apply/Gets in Base: 5/10

6. Transfer/Smudge/Clump/Spiderlash/Irritation: 8/10

7. Separation: 2/10

8. Volumizing: 10/10

9. Lengthening: 5/10

10. Curling/Holds Curl: 0/10

11. Easy to Get Off (at the end of the day): 10/10

Total Points: 61/100  “C”

If you would like to see why this mascara scored how it did, please feel free to check out the video I posted to YouTube about it here: http://www.youtube.com/watch?v=FmV1HxYPo8E

All in all, Smoky Extravagant is a decent-ish mascara. The reason it scored poorly was really about the claims that MUFE makes about how it performs–I was expecting Volume, Length, and Curl out of this. It does provide quite a bit of volume–but it is by no means the most lengthening or curling mascara I have ever used. It does not separate my lashes at all–but it doesn’t claim to–so I don’t expect it.

The other main issue I have with this mascara is the price. It is expensive, no doubt. I don’t mind paying for a higher-end mascara ( I gladly pay more for mascaras like YSL Babydoll and Armani Eyes to Kill), but this one just doesn’t seem to warrant the higher price tag. Now, I did get this as a free sample from Sephora–I’m going to use it up. I actually like using as the third step in my typical daily mascara routine (primer, then separating mascara, finished with a volumizing formula). So, it’s all good to me!

As with everything like this, these reviews are based solely on my opinion. I have really short, stumpy lashes that need a lot of help. A lot of other people really seem to like this mascara–when I was doing my research for the formula/claims portion of this review I saw that it had a 4.5 out of 5 stars on Sephora’s website. I’m not trying to dissuade you from buying it, I’m just giving those who are looking for it my opinion. If you have this mascara, I would love to hear your thoughts on it!

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Lots of good stuff in the Think Tank for the Week…

My next review will be on a really popular (and double-ended) drugstore mascara…

As always, hope you’re having a yummy day or night!

–Cookie

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L’oreal Voluminous False Fiber Lashes

Ad for Voluminous False Fiber Lashes

Hello, Lovelies!

 
I am obsessed with this mascara. As a makeup junkie, there are certain products that really get my juices flowing (um, sorry if that sounded really gross…)–none more so than mascara. Its unbelieveable how many I’ve tried.
 
I was standing in Walgreens the other night when I saw this beautiful ad for the new L’oreal Voluminous False Fiber Lashes. Oh. Another “false fiber” mascara…great. I have tried many, Fiberwiig and the other L’oreal one (the one with two steps, can’t for the life of me remember the name right now)–all with mediocre results. I have a product by Phillipe Chansel, his line is called Ready to Wear and it sells on HSN, that is basically the fiber part–and I like it for the effect it gives. The only problem is that I wind up with thousands of tiny little fibers all over my face: think eyeshadow fallout to the umpth degree. No good. So, my expectations weren’t really all that high for this mascara.
 
I have to tell you, I am impressed! I have really short, squatty lashes. Here is a photo of them, no mascara.

 And here I am with ONE COAT of the Voluminous False Fiber

Do they look like false lashes? Nah. But they look sooooo much better with this mascara on! Here is another view, first with nothing on.
 

Again, no mascara

I apologize for the picture quality, I look like a deer caught in the headlights, I know! haha Ok, back to the before and afters. Here is me with ONE COAT of this mascara again.

ONE COAT!

PFI. Pretty…incredible. Just for fun, I compared it with my new Benefit “They’re Real” Mascara…
 
It took two coats to get Benefit to look like this…
And again, ONE COAT of the Voluminous

PFI. Seriously, PFI. I cannot imagine being without this mascara now.

 
I was posting this on Beautylish, and a girl said “Well, that’s false advertising because they don’t look fake…”. She’s right, these are clearly my own lashes. In the ad, they claim that it will give you a false lash look, and it does not do that at all. Its a shame that cosmetics companies feel they need to say these things, false lash mascaras are the new “thing” and so I guess they feel that they need to say that. Silly. All they need to say was “this is a PFI mascara”. Why not just call it PFI? I don’t mind it. That would be an honest ad. Do you wonder if Gwen Stefani felt bad as her makeup artist for the shoot applied those lovely FAKE lashes? Don’t we mind that we are deceiving the public anymore?
 
Anyway, here’s the rub. This is a great mascara that unfortuneately a lot of people will be disappointed with because they chose to lie about their marketing. Anybody in their right mind should know that NO mascara is going to make you look like your real lashes are false lashes. If you want that look, you are going to need to put on false lashes. But, this is an amazing mascara. I don’t need to go through any scoring system to let you know that this is a perfect 20 in my book. The only other mascaras to ever get this from me are CoverGirl Volume Exact, CoverGirl Lash Perfection, MAC Haute & Naughty and Maybelline Full N Soft. This mascara holds its own with those, if not surpassing every single one of them. No, wait, that’s not fair. Haute & Naughty has two wands, so it may be a little bit better. I am not sure, now that I really think about it. Ugh.
 
I mean to say that what this mascara does, it does pretty …incredibly well.
 
–Cookie
 

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